About Us

"Dhaaga," a term of Hindi origin, translates to "thread" in English, but its significance transcends the literal meaning. This simple yet powerful word embodies the interconnectedness and continuity of life, relationships, and experiences. Like a delicate thread weaving through the fabric of existence, "Dhaaga" symbolizes the intricate connections that bind individuals, families, and communities together. It reflects the idea that each person's journey is interwoven with the threads of others, creating a tapestry of shared moments and shared destinies. In a broader sense, "Dhaaga" serves as a metaphor for the unbreakable ties that link people across time and space, emphasizing the importance of unity and interdependence in the intricate design of life.

Dhaaga Fine Arts, an enterprise rooted in the rich cultural tapestry of Bharat, is poised to redefine the essence of artistic expression while contributing to the socio-economic upliftment of rural communities. As a company deeply committed to its Bharatiya heritage, Dhaaga Fine Arts sources its products directly from the heart of Bharatiya villages, celebrating the craftsmanship and skill inherent in rural artisan communities.

Our mission is two-fold: to showcase the diverse and authentic artistry of Bharat and to empower local artisans by providing them with a platform to share their talent with the world. From meticulously handwoven carpets and jute products to traditional handicrafts, Dhaaga Fine Arts curates a collection that not only reflects the artistic diversity of Bharat but also promotes fair trade and sustainable practices.

By choosing our products, customers not only acquire unique pieces with a touch of Bharatiya heritage but also contribute to the betterment of the lives of the skilled individuals who craft them. Dhaaga Fine Arts, where tradition meets empowerment, invites you to be a part of a journey that weaves together the cultural threads of Bharat's villages with the global tapestry of appreciation for fine arts.

Our USP’s

Artisan Craftsmanship

At the heart of our brand lies a profound admiration for artisan craftsmanship and the timeless beauty it brings to handmade carpets.

Cultural Heritage

We believe that a handmade carpet is more than just a functional piece; it is a work of art. It's a connection to a rich cultural heritage, and the timeless elegance that only true craftsmanship can provide.

Quality Materials

We believe that the quality of our product starts with the materials we choose. Our commitment to using premium materials ensures that every product meets exceptional quality.

Sustainability

At Dhaaga, sustainability is deeply woven into the fabric of our manufacturing process. We are dedicated to creating handmade artifacts and carpets with a strong commitment to environmental protection and ethical practices.

ved pandey

founder

A serial entrepreneur, Ved Pandey, who is also running a successful Cyber Security Consulting firm, Zero Dark 24 , from the very beginning, envisioned that handmade artistry could be both beautiful and responsible. This belief drives our commitment to using natural, eco-friendly materials and sustainable production methods. Every piece we create is a testament to the skilled hands and creative minds behind it, with our artisans pouring their expertise and soul into every knot and weave. We preserve time-honoured techniques passed down through generations, ensuring that tradition thrives in each of our creations.
However, in today’s world, upholding tradition alone is not enough—we must also consider our environmental impact. I’m grateful that you’ve chosen to join us on this journey. Whether you’re adding one of our carpets to your home or gifting a handmade artifact, you’re supporting a more sustainable and thoughtful way of living. Together, we’re not just creating beautiful spaces—we’re crafting a better future. — Ved Pandey, Founder & CEO